A friend of mine (@cadymacon) tweeted this article a couple of days ago, and it is definitely worth the share. Storytelling applies to almost every career, passion, and activity. Your work or business, now more than ever, is going to be fueled by how you tell your story and how that story is shared by others. Apple commercials give us stories that make us feel something and draw us in. When we can relate to these stories we are more likely share them. What story does your personal brand or business tell? Pixar has certainly mastered the method of telling a great story, I think we can all apply these rules to our life and work? (source: Pixar's 22 Rules of Storytelling )
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