Happy Wednesday! Check out this great presentation by Benedict Evans outlining the state of mobile. While its obvious to most that smartphones and tablets are taking off, Benedict has put his research into some great context.
Highlight: iPad's dominance (in web traffic) globally.
After learning about Morpholio last summer I was extremely impressed by their vision and technology implementation. I knew it would be an BIG success, and the recent press is proving me right. MyMorpholio currently has 2 apps, Morpholio and Trace. Morpholio has seemingly trumped all traditional portfolio apps by adding a feedback layer to the design process. With industry backgrounds rather than technology, the team seems to truly understand the psychology behind the design process. Their users are anyone from architects to tattoo artists due to their boundary and template free approach to sketching and designing. FastCoDesign's latest article on Morpholio put it best when they said:
new(-ish) app aims to replicate studio culture on your iPad, minus the painfully long crit sessions and trails of presentation paper. Morpholio 2.0 condenses everything you remember from your old studio days (hopefully without the 4 a.m. sugar binges) and makes them portable for the first time.
Check them out and you wont be sorry!
A Product Leader creating products that enable omnichannel experiences!